8i Creations | Website Design, Development, Internet Marketing & SMO Blog

Have you ever invested in branding and advertising? Most of you will say yes, but the spending is little. Then you should see your site as a branding medium.

Today the world is heavily living on internet. Whenever you call a prospect he surely checks your website to check your authenticity. And if he sees a well maintained and designed site, he becomes pretty confident about you. Actually you might be a good company but a client staying far from your place only relies on your web presence. So just having a site is not enough, but a good informative and customer friendly site is your necessity.

Going one step beyond, your site can create a craze among others and think of it, you will not have to explain a lot to your client offline & you will get so many hours to talk to another prospect. You will gain lot more that you have invested by paying well to your site designer.

What you will gain?

Generally we designers want a good, well maintained and well trafficked site on our portfolio. For that sometimes we go extra mile than your order to ensure the site quality. Designer / Developer put his best effort to each new project. He wants to do well than the previous one. But if he is not getting proper money he is forced to leave so many of his ideas that might give you a better site for your visitor.

Generally corporates think a web designer should get less as he has to make less investment. But doesn’t his concepts worth a lot to you? For the creative thinking only an artist get a lot from one of his paintings. Otherwise it’s only a work of paint brush & some colors.

The time he spends to design your site can be diverted to many small projects, from which he can make more money in total & more number of customers. So it is like retaining your best marketing executive by giving him more salary or perks.

What you should do? 

After telling him the idea of the total site and explaining the target audience you take the suggestions from him how you can improve it. He spends more time seeing different sites & their strategies. So his input can give you a better result. Before that plese don’t forget to tell, “We are open to new ideas and if you can provide more by considering our target audience, we can allocate more money to the project. We want you should put your full effort to make us better than others.” As a web designer I’ll be sold out to you if you will tell it to me. I’ll never mind to brainstorm and research on methods to develop it better than of IBM or top cos sites. 

So keep faith on your developer, want more from him & give him more. At last good news for you, many small companies are out beating the large MNCs on cyber space due to the proper utilization of the internet weapon. So in this recession put your website into first place and out beat larger companies.

Adityaa website

Recently I was at my client Adityaa’s office on the occasion of orientation of new trainers at Adityaa Training Academy.

Sorry, Before telling you anything I want to tell about Adityaa. Adityaa is an ISO 9001:2000 company, provides solutions in call centre training, BPO, call centre, VLSI and embedded systems, Animation etc. It has a huge network of training institute on call centre training through out Karnataka. We will feature it on our next blog.

So we tried there to find out some solutions to how to develop the training standard and how to popularize their brand new website: www.adityaa.in. They really discussed very good stuffs how to improve the teaching standards.  I learned a lot of the accent and presentation skills.

So I tried to include those stuffs in my presentation:

1. Publish content that people love to read: People don’t like the usual classroom lesson like thing. So create contents that is interesting. Create content about what you did last night and how that is related to your training or last night you learned the pronounciation of a word which you used to pronounce wrongly untill yesterday. These creates craze about your article. 

2. Add some photoes: Always adding photoes to your article is a good idea. It make your visitor to become a reader. Also it makes people to understand the posting better.

3. Discuss about some videos: Disscussing about a video is often a good idea. You may upload your video or you may embedd youtube video. And start discussing about it. They are going to post some youtube videos and will discuss about the speaking style and accent of different places etc. You keep your eye on Adityaa Training Academy Blog. The blog posting will start very soon.

4. Discuss about current affairs to get more keyword driven traffic: Always discuss about some of the current news related to your industry on certain keywords. As people interested will search more often your keyword and as you will be listed to search results, more traffic will visit your site.

5. Share it with your network first: After you finished up writing article tell your friends and the people on your network to see the article and most importantly tell them to comment on it. That way they will more likely to see the article and hopefully tell it to other (we hope your content is interesting)

6. Reply. Very very important: