We all at 8i Creations are fascinated about Inbound Marketing. So we are joining Inbound Marketing university founded by Hubspot and partners. So till we pass out from the university wish us a good luck. We hope will gain a lot in these days.
If you are staying in India auto rickshaw is a common thing for you. Few days ago I saw a little innovation in marketing by an auto driver.
I was going to my college (whoever don’t know I’m also pursuing BE in Mechanical Engineering besides working in my company) but missed my college bus. So I thought to go by auto. But as I’ve a lot of time in my hand I thought to pick up a shared auto (a video on shared auto) which can drastically reduce my travel expense to 1/3rd.
There is a circle where the auto rickshaws used to stand. The people used to come there and pick their auto which is also shared by 3-4 people. But in morning there used to be less frequent customers. So my auto driver went a bit back & picked up people. Making me amazed the auto was filled up within just 2 minutes instead of 10-15 minutes and I was a bit confused! How he did it & why he did it? Because those people would have came to him only. Why he did travel a 100meter extra? I planned to calculate how much he is gaining or loosing from other auto drivers. I found that his income is about 44% higher than that of other auto drivers.
I was surprised how he did that. He started filling up when his turn came. He picked up the same people who were coming to pick his auto and he covered a 100m extra. I did a simple calculation as follows:
When I asked him how he found this effective technique, he replied, “Just from regular observation.”
What a small biz can learn from it?
I made some notes which I think is worth sharing.
i) Businesses should closely observe their customers
If you are running a website then closely observe the analytics, where from they are coming i.e. the source or referring sites, their geographies, their demography etc.
ii) Come one step closer and engage them early:
If you are seeing more visitors are coming from a referring website, go one step close by increasing your presence in that website (b’coz your target audience is there). So reply more to their blog posts, you can also discuss about some peoples’ reply there. You can even request for a guest blogging in that blog. As they have made a link to you and user finds it terribly good, your blog post valued more to them.
You can see the same thing in our site. We are now developing different microsites (under progress) for each target market we found in doing business. Here we are engaging with them before they come to us for a solution that we are providing as a service. This saves a lot of time in our marketing. Usually companies are satisfied that their target market is visiting their site. But if they will push themselves a little further to help visitor more, then they can save a lot of “time=money”. [If you are tweeting about this article please use a has tag of #timeismoney]
So if you are selling a chocolate making device, then join your target audience at chocolate making training websites or at chocolate company website or chocolate lover associations.
iii) Save time in every process. Because 13minutes = 44% more income:
This incident made our people to sit and think where we can save more time. And we found some measurements which told us that we can get 3months of holiday in a year fulfilling the same target doing each bit of work.
You seem to learn bit more from this auto driver?? Please share your thoughts by leaving a comment and tweeting me @sanmaya.
Photo Credit: Deepak Gupta
Happy Holi
Dear friends, we wish a very happy and prosperous Holi to all of you. We will soon upload our Holi celebration photoes. We are now busy with lots of stuffs due to the Financial year ending. We ‘ll shortly launch several sites for your benefits.
Thanks
Hey, I’m completely thrilled. It’s Oscar Day for India. India got Oscar for Slumdog & Oscar for “Smile Pinki”. As a creative company based in India we are proud for all these. Congratulations to all the winners. So here are the wins: AR Rehman for best original score and the second is best song for “Jay Ho!” (Guljar s also there), Resul Pookutty for Best sound mixing in Slumdog Millionaire and American filmmaker Megan Mylan for her documentary based on India “Smile Pinki”.
So we are posting Videos of acceptance by A R Rehman and don’t forget to see Pookutty & “Smile Pinki” (trailer posted at the bottom of this post). We are also posting the CEO takeaway out of it of this month tomorrow.
Wait for the video. It’s coming all its way from Oscar
But I’m so passionate about the “Smile Pinki” which is a tell of a little girl Pinki, who was being treated for her by born lip deformity. Really it’s a great smile. This remembered me of my friend’s brother with same deformity and mental imbalance. We all was loving him and did a lot to make him able to walk and talk. And I got to know there was another documentary on India nominated for the Oscar: The Final Inch. I really appreciate the work of both the film maker and the organizations that made this happen.
Plese visit: Smile Train:
http://www.smiletrain.org/site/PageServer
The Final Inch Organisation:
http://www.thefinalinch.org/
& some news:
http://www.theindicast.com/writestuff/politics-society/smile-pinki-wins-oscar-nomination/
http://www.cbsnews.com/stories/2009/02/20/entertainment/oscars09/main4815056.shtml
Sorry Yo! I’m late. I was busy with so many government stuffs (it really ridiculous). We lost a lot of Data as ma’ hard disk burned out. (I learned how important is you backup. So back up on daily basis). Then recession started to put load on us. So before anything wrong can happen we started discussing it with our clients and helped some of them to come over the situation. We are happy that all clients are retaining with us for as long as 4 and above years. So it’s a busy and hard new year for me personally. But dat’s not the excuse. I should post articles at least twice a month. Excuse me. But we are a small team….. STOP…… STOP, STOP.
OK let me write the blog.
Today web is just amazing. You are free to express anything by a lot of means and the best thing about it is it is cheap & most of the time free!
While we were experimenting with various technologies, we found out the videos to be very effective in different circumstances. Now people are experimenting with it in various forms. Recently I saw a shoe start-up using the site very effectively. They have one video with each of their product, describing the making of that product. It is really amazing. It works very well when we surveyed. It just changed my view. How a non-marketing video can increse your sales!
Before 2years I was thinking if we will put funny stuffs in our site it will be unprofessional. But latter on I fell in love with them. I fell in love with Twitter people, Hubspot people, Google guys and several other start up firms. The world is changing to a funny work place and thus you are always a person-professional and not a professional person at all. So who doesn’t think it’s a good idea to have a non-marketing videos on their site, try it otherwise your weakest competitor can over cross you.
You can see a lot of videos (marketing, funny, educational) will be used in our site and our client sites. I don’t want to see business videos but I wana to sing about my work like this, (as WP guys did)
Final Touch: It saves a lot of time than writing a post!
