Donor engagement

Building confidence on you —–> Make them feel it’s important for them to donate —–> donation tool (PayPal and CCAvenue) integration —–> donation meter (graph of your spending requirements vs. donation collected) —–> let the donor know about where their money is being spent —–> donor coming for second round donation.

Every donor goes through certain mental confusion while donating. Those are

1. Why should I donate?
2. Whom should I donate?
3. Are they really doing what they are saying?
4. How my money is being spent?

If you can clarify all these doubts on your website you will get enough donors who will actually donate and we say that more than 60% turn to you second round donation.