Planning to start your company? Make it recession proof

Congratulations!! You are planning for a new startup. And you are surely planning how to make it recession proof. Aint you? So in this microsite we will guide you on how to achieve that with your online activity & strategy.

When we develop a site we keep it in mind that a website is not less than a company. So it should follow the same strategy as the whole company.

Why some companies are recession proof?

In our survey we met a lot of global recession proof companies and their online team. We can sum up all reasons of their success in a few points:

• 1. Their lead/prospect is same as the recession impacted companies. i.e. down. So they just increased the number of prospect they meet, with low cost mediums (mostly through their online activities)

• 2. Differentiate yourself from your competitor: Know before you sell. Differentiating is still the main trick. If you are not different from your competitor in product quality or pricing, differentiate your way of marketing & be more loyal to your target market.

• 3. Engage deep with your prospects: This is a good time to engage deeply with your target market. To learn what they want and how you can improve your product for them. This also made companies to go beyond the usual business engagements. They use more and more social networking sites to extend their reach in a less cost.

• 4. Be there. Be everywhere: This common branding statement is still valid. But now trend made people to shift to new locations. So the company that found more place to engage with people is more successful.

• Now how to do this with a less money? Search more websites and blogs where your target market is present. And spend more time to engage with them there only. Don’t let them painstakingly come to you. But go & meet them there. They can also join you while they are chatting with their girlfriends. But rerember don’t disturb them with your regular marketing activities, but engage them in discussions.

• 5. Keep on investing. Do more and more branding: Amazed!! But you will surely praise its beautifulness. Now most of the bigger brands have reduced their ads and branding activities. So when everyone is silent your little voice can be loud enough to be heard by all audience. So branding in recession makes people to feel that you are progressing although a downturn & they will be more keen to trust you.

• 6. Make long term deals: In a downturn like this you can do more long term deals which can be good for both you and your clients. This way you can gain more market share for long term returns which makes you play safe in future.

• 7. Extend pre-sells counselling: This is a very good way to convert more prospect into client. More presells consulting will engage you more with your target audience which will improve your performance. As well as the closer they will be, more satisfaction they will get. So write blog posts and engage more.

In a Web2.0 world all these processes do not cost you much.

If you want a detailed discussion with our team, then mail us at biz@8icreations.com. We have no problem whether you are big or small, whether you are operating from home or in a well established office. We can also meet over a coffee in a coffee shop or at your home or office. We like to meet over coffee, as that will let us think open. And a beautiful fact is that most of the big businesses started from home and most of the great deals are made in restaurants over a coffee. You can even tweet us @8icreations for a quick discussion.