Website Tips
Ok. Now come to the part where we will discuss what your website needs to make you a brand. There are 3 steps to do that:
1) Attract them to your site
2) Engage them with you
3) Let them buy you. You want this very step.
Step1: Attract them
It’s always easy and 60% more effective to use inbound marketing rather than traditional outbound marketing. In inbound marketing people or your target market is finding you. They are searching Google when they start to surf. And if you are a B2B company, then you should jump in joy as more than 80% of the B2B companies start their search in Google even before searching in their neighborhood. But cool down!! There is a problem?? Most of them don’t even go to the second page of the search results. Hence we should make our site such that it will come to the first page of Google for a search keyword. So we need to imply the technology called SEO (search engine optimization). If you want to know more about this technique plese read our blog articles on Search Engine Optimization.
In short SEO techniques:-
1) Place meta tags of keywords in your page
2) Drive more inbound links to your site (more from good ranked website is better)
3) Place good quality outbound links on your site.
4) Place keywords in Headlines, Title and in bold sentences on your page. Use the keyword more in your articles.
5) Use lesser but most targeted keywords and intensify them on your page
The second technique for attracting more visitors is giving online ads. You can give ads through Google ad words or in different blogs. But while choosing sites for your ad placement, check well what is the number of visitors to the site in a month and most importantly is that site/blog is meant for your target audience? This will reduce your cost per lead and the lead you obtain after ensuring these will be those who want your products. So it will be very easy to convert them. For more on attracting read “Triggering” section.
Step2: Engage them with you:
Your site should provide the necessary solution they want. They have a problem and they want to buy a product like what you are selling. But they want some free counseling before that. So you should catch them at that stage. A perfect counselor always converts more prospects into clients.
A good strategy to do this is segmenting your target market and placing some special counseling section for each segment. You should discuss in details particularly the problem they face & how to solve it.
If you are an advisor whom they trust, then they will definitely trust your product. Isn’t it? Now come to the technologies which can make them to engage with you more:
a) Videos: Place more and more videos to your site. People don’t love to read a lot on internet. But they finish up the total video watching very minutely. This attracts them and makes them to sit and watch. This also saves their time. But while making videos for internet always choose your people as actors & not celebrities. This will put a positive impact on your visitors and make them feel how cool or practical you are, whom they are going to meet next. This also saves your money and your people will get work satisfaction. See some of the great videos of time.
b) Blogging: As I told before more they will come, more the chance to have them as your client. And blog just fits here. Blog (more about blog) is a kind of website where you can place fresh articles always. You can see our blog. Fresh blog articles make them to come again and again to read new. So keep in mind provide blog articles continuously (at least once in a week). Every blog article has a comment section. So don’t forget to request them to comment on the article and then don’t forget to reply on their comments. Even you can make Video blogs or image blogs to attract more people.
c) Social Media Optimization: So it’s important to let your website visitor know that you are present on which social media (i.e. you are on Flickr, Orkut, Twitter, Facebook, YouTube etc.). This will let the engage with you better. So your website should have links that will take them to your profiles on these sites. Know more about social media optimization in our articles.
Step3: Let them buy you (your product/service):
This is your ultimate goal. Isn’t it? A safe smooth and most targeted buying process leaves a feel of great satisfaction to your new client. Provide more call to action buttons on your site, which let them buy your product when they made the decision (at that particular instant). Keep the landing page neat and enhance the points what they are buying and its benefits. This increases the chance to complete the buying process. Always make a single action landing page and don’t put navigation bar there which can distract them. Use a safe & instant buying process (or, e-commerce solution). Use PayPal or Google check out for a low cost & highly secured buying online.
Congratulations!! Your website is now ready & well trained to be a perfect marketing-cum-sells executive.
If you want a detailed discussion with our team, then mail us at biz@8icreations.com. We have no problem whether you are big or small, whether you are operating from home or in a well established office. We can also meet over a coffee in a coffee shop or at your home or office. We like to meet over coffee, as that will let us think open. And a beautiful fact is that most of the big businesses started from home and most of the great deals are made in restaurants over a coffee.
